How do you get people to remember your brand? Commercials? Jingles? Social media posts? For us, familiarity with your logo is one of the most effective ways to keep your business top of mind.
What’s one of the first things people see when they enter your business, other than your signage? Your business decor – and that includes floor mats. Think about it: people walk in to dust their shoes and are immediately greeted by a floor mat. Now, imagine that floor mat had a bright, attractive logo on it. They’re far more likely to remember your logo if it’s incorporated aesthetically and practically within your business.
Lucky for you, Swan Dust Control not only provides the top-quality logo floor mats in the business, but we also have a monthly promotion going on: free art fees on our logo floor mats! Now’s the time to get some beautiful logo floor mats for your business and truly make sure your brand is easy to recognize.
Shall we explore further? Let’s get into it.
Logo Recognition: Facts vs. Fiction
Fact: According to a recent study, a brand’s logo has been proven to play a vital role in consumer perception, with 75% of people identifying brands by their logo alone. Consistent logo use across platforms has been directly linked to a 23% increase in revenue, highlighting its overall impact on business growth.
Having said that, 60% of consumers will avoid brands with unattractive and outdated logos, meaning having an updated, modern design on your products is key. As well, 80% of people say colour is also a key factor in brand recognition.
Fiction: People believe the most important part of brand recognition is just the visual guideline of the logo. However, this couldn't be further from the truth: rather, branding is a very multifaceted concept that incorporates visual identifiers with the brand's values, personality, and mission statement, helping it to communicate with its audience effectively. While visual identity is a big part of brand recognition, its values are also vital and need to be properly communicated through the design process and brand messaging. Making sure your business also backs up your brand is essential, as well.
Logo Floor Mats: A Versatile, Practical Option with Aesthetic Appeal
Perhaps a bit of a funny comparison, but let’s be real: how many of us find ourselves saying “I’m Lovin’ It” in our heads as we look up at the golden arches as we pass by in our car? OK, maybe not always, but you no doubt recognize McDonald’s iconic logo and would be able to recite the tag line if you asked.
McDonald’s branding is all over their buildings, from the large monument signs at the entrance to the roof signage, and yes, some locations even have McDonald’s-themed mats in their entranceways. This ensures the logo is completely unforgettable, and it works.
While you don’t have to go as “all-out” as the famous fast food chain, you can take a few pointers from their efforts. Having recognizable, practical, and versatile products with your logo on them can help your customers build a certain level of brand recognition. And floor mats are an affordable, customizable way to do so.
What’s more? This customization allows you to have more than just your logo: it can have a safety message, a tagline, and more. Swan Dust Control can make a mat unique to your business, all with convenient rentals and cleaning services included.
We have 25 standard colours available, along with 300 accent colours. So, you know you’re going to get something special.
But what other practical/versatile purposes do logo floor mats serve? We’re glad you asked:
Safety: You can minimize the potential for slips, trips, and falls by providing traction and absorbing moisture from the outside.
Logo Recognition: Logo floor mats reinforce your branding and increase customer awareness.
Cleanliness: These logo floor mats, along with being aesthetic, also help to trap dirt, debris, and moisture at entry points, helping to keep the rest of the floors clean.
Decor: A thoughtfully designed logo floor mat makes for an attractive addition to your building's aesthetic.
Durability: These mats also help to protect flooring from wear, tear, and damage in high-traffic areas.
The Businesses We Serve
Swan Dust Control doesn’t serve just a single industry: we serve several across Canada! Here are some of the industries we offer our services to:
YOUR Business!
Swan Dust Control offers mats, mops, hand sanitizer, and microfibre cloths for businesses, including restaurants, cafes, and even flower shops!
Our products and services are designed to keep your space professional and clean.
You can also enhance your business’s image with the help of our custom logo floor mats – this month, there’s no art fee!
Manufacturing
Swan Dust Control provides mat rental services to enhance the cleanliness and safety of your workplace!
Our mats are designed to prevent flips, trips, and falls.
Our logo floor mats don’t just have to have your iconic logo on it: they can also have safety messages that enhance employee protection and awareness in industrial settings.
Warehouses
Do your employees stand for a long period of time? Our anti-fatigue mats reduce leg and foot stress for your employees, reducing the risk of pain and injury.
Also, our hand sanitizer, mops, and mats also increase the safety and cleanliness of your warehouse, making it a more welcoming and comfortable space.
Medical and Healthcare Facilities
Our products work well in medical offices, dental offices, veterinary clinics, and optometry locations.
These facilities are easier to keep clean with the help of mats, mops, and hand sanitizer – a must for these types of facilities.
Not only this, but a customized logo floor mat also enhances the professional image.
Janitorial Services
Keeping clean is important: that’s why we offer colour-coded, treated dust mops designed to pick up and hold dust efficiently. We also offer mops in versatile sizes and styles, including three types of mop handles.
Also, our cleaning solution is environmentally sensitive, so you can feel good about keeping your business clean.
Property Management
Swan Dust Control has entrance mats designed to prevent slip-and-fall accidents. They’re available in a variety of sizes (3’x5’ to 4’x20’).
Who doesn’t need hand sanitizers for entrances and common areas? Did you know that using a hand sanitizer with at least 60% alcohol helps prevent the spread of germs and illness?
Plus, our mats keep your place of business clean and safe for everyone.
Residential Buildings
Long entrance mats are perfect for foyers and hallways, especially in apartment complexes. They prevent accidents and help absorb debris and moisture from outside elements.
This keeps your entranceway clean and attractive for both residents and visitors alike.
Custom Logo Floor Mats: Branding Designed for the Future
Simply put, having a strong brand that can quickly grab the attention of prospective customers ensures your business stands out from the rest. When you're able to craft a strong brand identity along with a custom logo, your customers are more likely to choose your products or services over your competition.
Here are some tips to maximize your brand recognition:
Keep it Consistent: Your logo should be consistent across all of your business materials, including your logo floor mats, signage, business cards, etc.
Utilize Storytelling: Your logo and tagline need to tell your business’s stories in a clear and concise way, making your brand more trustworthy.
Use Professional Products to Market Your Business: Products like logo floor mats look clean, professional, and serve a versatile and practical purpose. This gives the impression that you’re an industry leader who takes your business seriously.
Return on Investment (ROI): A study revealed that 71% of consumers are more likely to make repeat purchases from a brand they trust. Branding helps to build that trust, meaning people will be more likely to purchase your products and services.
Logo floor mats are both a timeless and modern solution to enhancing your brand recognition. By having an aesthetic, practical product that communicates your stunning logo and core messaging, your customers not only better understand your brand, but will be able to identify it easily.
Swan Dust Control can provide you with durable, customizable logo floor mats to include your business logo and messaging for entranceways and other areas.
Remember, we’re offering a promotion this month where you don’t have to pay the art fees for logo floor mats, meaning you won’t just save on the product, but you’ll save money on other services. That’s right, there are more perks to working with Swan Dust Control:
No Upfront Charges
Variety of Sizes and Colours Available
Bi-Weekly Service Visits
Careful Collection of Used Items
Replacement with Fresh, Clean Goods
No Additional or Hidden Fees
Let’s work together to get you some beautiful logo floor mats and enhance your brand recognition today. Don’t delay, contact Swan Dust Control today.
